When trying to influence someone and you find that your first approach is not effective, try to figure out what specifically is holding him back from accepting your position. For example: What fears might he have? What obstacles might he be focusing on that would make it difficult for him? Then show the person why he has no reason to be afraid and that the potential obstacles will not be a problem.
Today, think about what fears are holding you back from taking some positive action that you know is in your best interest. Imagine that you have been given the gift of tremendous courage and confidence. Let this empower you – and resolve to take action!
Sources: see Ralbag – Shaar ahavas rayim, no.12